Passion Projects

Took the Next Level – Passion Projects

I took the next level to build and activate purposeful and health-oriented community programs for the Dubai Municipality building a pool of brand initiative leaders/collaborators/sponsors.  

Created and established Health Is My Wealth Program: the vision is to reverse the adverse effect on the health landscape of UAE attributed to poor diet and lifestyle.  We have launched integrated consumer engagement campaigns (on-ground, digital, social and PR), and now we are on year 2.

Created and established Healthy School Squad Program: the vision is to combat child obesity with all significant community stakeholders on – board: government, brand collaborators, parents and schools; equally responsible in empowering kids to have the right mindset and disposition to live a healthier life. This also paved way for us to encourage brands to develop healthy packaged and ready to eat foods for schools and kids.

I also founded a marketing boutique agency called Beetle & Goliath, where I have put together a team of marketing disruptors and we became the go-to place for brands who would like to break the monotony such as Uber Eats, Lacnor, Barilla, Earth Goods, Barakat, Al Ain Farms among others.